Armed with research on the impact of parent involvement on student achievement, the Virginia School Boards Association today announced it will join the Virginia Association of School Superintendents in supporting “Be There,” a multimedia campaign that inspires families to become more involved in their children’s education.
“As school board members, one of our priorities is to build bridges between the school and community,” said Barbara Coyle, Executive Director of VSBA. “Our VSBA boards understand the importance of family involvement and this campaign gives us a low-cost vehicle to increase it.” VASS endorsed the campaign last year.
According to research compiled by the Parent Institute (parentinstitute.com), numerous studies conclude that students with involved parents are more likely to:
• earn higher grades and test scores;
• attend school regularly;
• have better social skills and good behavior;
• adapt well to school;
• graduate and go on to further education.
While many school-based programs focus on bringing parents into the schools, “Be There” inspires families to become more involved in their child’s education during the everyday moments of life, whether it’s at the grocery store, the ATM or driving in your car.
The “Be There” campaign is patterned after the highly successful “friends don’t let friends drive drunk” campaign, where messages are repeated everywhere and success is measurable. Inspirational reminders and ideas will be delivered to families on posters, TV and radio public service announcements, billboards, brochures, emails, short story video vignettes and school presentations. All marketing materials lead parents to the bethere.org web site, where they can view videos, participate in parent conversations and find additional resources.
“Be There” is available to school districts, education associations and non-profit organizations. All the materials are localized with logos and slogans. It's not a program or curriculum. It's a media campaign and the creators, Voss & Associates, do all the production work. School districts distribute the materials and champion the cause.
For more information on how to bring “Be There” to your community, visit vsba.org, bethere.org or call the numbers above.