Saturday 04 Feb 2012

Welcome to Be There

"Be There" is a multimedia campaign designed to inspire families to become more involved in their children's education. The campaign is a valuable and easy-to-use tool for educators who want to increase family involvement in their schools. Whether you are a family member of a student or an educator, we invite you to "Be There." Just drag your cursor over Parent Place or Educator to learn more. If you're ready to get started, click here.

Students Star in 3 New TV Spots

The latest television commercials feature three students -- one in elementary, one middle and one in high school. Click on the arrows above to view them. Produced by i.d.e.a.s. of Orlando, these spots are designed to give families the child's perspective on the benefits of turning ordinary moments into something extraordinary. Earlier versions of the TV commercials show parents demonstrating how easy it is to "be there" for kids. Once a district signs up for the campaign, local tag lines with district contact information are added and the spots are delivered electronically to local TV stations. Parents, educators and TV stations may preview all of the Be There Public Service Announcements spots by clicking here.

Become a Be There School District . . . It's easy as 1-2-3

Become a Be There School District . . . It's easy as 1-2-3

Be There Wins Golden Achievement Award

The National School Public Relations Association recently presented Golden Achievement Awards to two school districts for the Be There campaign. You can't win without positive evaluation results. After two years of conducting the Be There campaign in Gwinnett County, Ga, (just north of Atlanta), 92% of staff and parents surveyed support continuing the campaign, a true indication of positive impact. In Title 1 schools, 99% of respondents recognize the Be There brand and understand the message...a true indication of a clear, concise and visible message. In Muscogee County, Ga., (Columbus), a local TV station plays the PSA repeatedly and vows to do a news story on a "Be There Moment" for all 56 schools...a true indication of the campaign's ability to generate strong media support. These two districts received their awards at the NSPRA Seminar in San Antonio, TX.

A National Movement to Inspire Parents, Support Schools

"Be There" simply means connecting in a special way with your child. It means turning ordinary moments into something extraordinary by talking about education…an experience…or something of interest to your child. It adds smiles and hugs to your daily ordeals. It turns difficult moments into teachable moments. It transforms relationships and creates lasting memories. It's so simple you may wonder why we're doing it. Because in our hectic, daily lives, we forget. We're human. All families need reminders and an occasional boost of inspiration from other families. And our schools need parents to help students achieve. That's why we're here.

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