The Problem: Companies for years have been trying to penetrate the market of familes with school-age children, or the market of leading education purchasers. It’s a challenge to reach these audiences through the schools due to stringent restrictions on endorsing specific brands. At the same time, schools realize that they need families to become more active partners in their children’s education.

The Solution: There is a way to accomplish both – bringing brands straight to families and educators through an educational tool that helps improve student achievement. Be There is a multimedia campaign designed to inspire parents to become more involved in their children’s education, and has an amazing opportunity to help promote your company or brand directly to your audience. It combines the power of free media with the mass distribution capacity of public schools. The campaign is localized for districts and it solves one of their biggest challenges -- parent involvement -- so growth of the campaign is guaranteed. Your support is needed to allow us to grow.

Your Opportunity: By aligning your brand with Be There, you will gain maximum exposure on a wonderful social marketing initiative that's part of a national megatrend and have direct contact into the households of millions of families and hundreds of education product purchasers. The Be There campaign has many components for product placement of your brand:

• Public Service Announcements for radio and TV.
• Web advertisements and articles on bethere.org linked to your website and special offers.
• Stories or short vignettes on DVDs for play on educational, public and commercial television stations, closed-circuit parent meetings and seminars or morning announcements.
• Opportunities to be on the “first play” (limited to first sponsor) on the DVD, with your company president or spokesperson speaking to families right in their own home.  In addition, information on the brand can be placed in the sleeve of the DVD. 
• Education conference and media opportunities during speeches and announcements.
• Specialty items with your logo to use as fund-raisers at schools.
• Rights to use the Be There brand on promotions, ads and point-of-sale specials.

Working with Be There will also give your company:

• Increased brand awareness, enhancement, and positioning 
• Powerful tools to increase sales
• Distinctive selling point over competitors
• Opportunities for positive media coverage 
• New and deeper community networks
• Improved relations with customers and suppliers
• Ability to reach and be in the homes of millions of families
• Demonstration of excellent corporate responsibility

Please contact or call us to schedule a webinar so you can see first-hand how you can maximize this marketing opportunity and increase sales. We then invite you to discuss with us how to align Be There with your marketing objectives and create a customized proposal package for your consideration.