Students Star in 3 New TV Spots

The latest television commercials feature three students -- one in elementary, one middle and one in high school.  Click on the arrows above to view them. Produced by i.d.e.a.s. of Orlando, these spots are designed to give families the child's perspective on the benefits of turning ordinary moments into something extraordinary. Earlier versions of the TV commercials show parents demonstrating how easy it is to "be there" for kids. Once a district signs up for the campaign, local tag lines with district contact information are added and the spots are delivered electronically to local TV stations. Parents, educators and TV stations may preview all of the Be There Public Service Announcements spots by clicking here.

The National School Public Relations Association recently presented Golden Achievement Awards to two school districts for the Be There campaign. You can't win without positive evaluation results. After two years of conducting the Be There campaign in Gwinnett County, Ga, (just north of Atlanta), 92% of staff and parents surveyed support continuing the campaign, a true indication of positive impact.  In Title 1 schools, 99% of respondents recognize the Be There brand and understand the message...a true indication of a clear, concise and visible message. In Muscogee County, Ga., (Columbus), a local TV station plays the PSA repeatedly and vows to do a news story on a "Be There Moment" for all 56 schools...a true indication of the campaign's ability to generate strong media support.  These two districts received their awards at the NSPRA Seminar in San Antonio, TX.