Ideas

School District

I read my "Be There Thought of the Month" on our educational access channel news. I have a news broadcast that airs at 8 am, 12 noon, 8pm and midnight. I read it as the last sentence of my news.

Sample schdule for launch:

1. Billboards – first goes up October 1
2. PSAs – media partner has customized, first air October. They are also doing school-based “Be There” stories once a month
3. Marketing materials – go home with kids in November/mailed home to grades 6-12
4. School activities – some schools are signing on to be a “Be There” school and create in class activities to get parents involved through instruction by grade level
5. Newspaper stories – they will profile one story each month along with a web presence

Hamilton County, TN

The radio station that broadcasts football games will run the PSAs during the games.

Tulsa, Oklahoma

Insert the PSA and/or DVD scenarios before or after televised school board meetings.

1. Billboards have been donated by a local advertising company AND a school board member.

2. Posters are framed and on display in our district lobby (photo)

3. TV interview airing the day before school let out for the summer reminding parents to “Be There” for their kids over the break.

4. Tag every outreach telephone message with “…and parents, remember to “Be There” for your child.”

Local library has copies of the campaign video for parent check-out.

Marion County, Florida

Local newspaper is running a series of articles on adults who exemplify being there for their child. (sample) These are not the typical adult who volunteers in school or soccer moms, but the average person making the ordinary extraordinary. (sample)

Papillion-La Vista Schools, Nebraska

Secured a partnership with a local radio station and created a series of PSAs

Floyd County, Georgia

Launched campaign at local high school (see sample of sign), with parent speakers (photo) and Admobile outside (photo). Created flyer to distribute. (sample)

Houston County, Georgia

Launched the campaign with everyone in the district wearing Be There nametags for several days

The ski area is going to do a Be There Day next spring with half-price lift tickets for the whole family, and proceeds benefit our educational foundation.

We're partnering with Big Brothers Big Sisters to conduct more Be There activities in January during National Mentoring Month

Our local community access cable television is running the Be There PSA before and after our broadcast board meetings.

Durango, Colorado

Launch idea: Principals in Durango, Colorado, wanted to launch during their Thanksgiving celebrations. At one school, the principal is paying for lunch for all attending parents. At the luncheon, he will honor two parents who were "there" for their kids. All elementary schools are honoring a parent and student at their luncheons as well.

Durango, Colorado

During our Open House Nights and during all school events…we have a "Be There" picture booth. Parents, families etc are given the opportunity to take a photo together- the Get Connected Poster is the background. Pictures are then posted on our School's Be There Website. During activities, pictures are shared to encourage parent participation.

Mamie N. Oatis, Principal

Southwestern Middle School

Volusia County Public Schools, Florida

Gave refrigerator photo magnets as gifts at the PTA Council breakfast

Supplying schools with Be There logo to fit in letter channels on their marquees.

Volusia County Public Schools, Florida

Schools duplicated the Be There logo, laminated it and posted one on every classroom door.

Haverhill, Massachusetts

During launch week -Superintendent, school board and volunteers will be assigned various schools during arrival time, and will stand at the parent drop-off loop, wave and hold signs saying "Ask Me How To Be There".

Have front office people at each school wear Ask Me How To Be There buttons throughout school year.

Osceola County Public Schools, Florida

Give window decals with the Be There Logo to business partners

Bumper stickers - schools that produce bumper stickers could add the Be There logo to it. Or, create a new one that rewards the parents, saying, "I am there for my _____________ School student" or "This parent is their child's favorite teacher" or "This parent makes the ordinary extraordinary for their child."

Districts that give awards to students who have turned around could also give an award to the parent who significantly helped their child turn around by being there for them.