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Thursday 17 May 2012
Be There Wins Golden Achievement Award PDF Print E-mail

The National School Public Relations Association recently presented Golden Achievement Awards to two school districts for the Be There campaign. You can't win without positive evaluation results. After two years of conducting the Be There campaign in Gwinnett County, Ga, (just north of Atlanta), 92% of staff and parents surveyed support continuing the campaign, a true indication of positive impact.  In Title 1 schools, 99% of respondents recognize the Be There brand and understand the message...a true indication of a clear, concise and visible message. In Muscogee County, Ga., (Columbus), a local TV station plays the PSA repeatedly and vows to do a news story on a "Be There Moment" for all 56 schools...a true indication of the campaign's ability to generate strong media support.  These two districts received their awards at the NSPRA Seminar in San Antonio, TX.  

 

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