"Be There" simply means connecting in a special way with your child. It means turning ordinary moments into something extraordinary by talking about education…an experience…or something of interest to your child. It adds smiles and hugs to your daily ordeals. It turns difficult moments into teachable moments. It transforms relationships and creates lasting memories. It's so simple you may wonder why we're doing it. Because in our hectic, daily lives, we forget. We're human. All families need reminders and an occasional boost of inspiration from other families. And our schools need parents to help students achieve. That's why we're here.

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How does Be There work?
Think of the highly visible "designated-driver when drinking," and "missing kids" campaigns. Their messages were everywhere - and their successes were measurable. In fact, according to The Ad Council, "Eighty-four percent of Americans recall having seen or heard a Friends Don't Let Friends Drive Drunk public service announcement. Nearly 80 percent report they took action to prevent a friend or loved one from driving drunk, and 25 percent report they stopped drinking and driving as a result of the campaign." Those are significant results because millions of people were exposed to a powerful message over and over again. According to the Harvard School of Public Health, "If there's one thing health experts know, it's that you don't influence behavior by telling people what to do. You do it by exposing them to enough cases of people behaving well that it creates a new norm."

That's the idea behind the Be There campaign - constant inspirational reminders to Be There for children - to change behaviors and make connecting with children the new norm throughout our nation.

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